Social Media: Monetizing Time Spent by “Users” as Revenue for “Content Creators”, Depends on Which Side You are
Social Media is the most Successful Invention of 21st Century. The way it has changed our lives is quite substantial and we can’t overlook that it has taken over our lives. Most of us spend most of our time on Facebook, Instagram, Snapchat, Whatsapp or any other social media channel. Using Social Media Channels usage has gone off the rails. Social Media is like a virtual candy store for someone with an Internet connection. ‘Like’ buttons are the entry point into social media, and many people can’t shake their addiction. Social Media for the users is never about improving quality of life or relationships, its about quantity so whether its a Tweet, Likes, Shares or Followers, everyone is in a blind race of capturing quantity of no quality, some are even happy about it even if its a bot or fake numbers. So in brief for the Users, Social Media Addiction is a behavioral addiction that could negatively impact the mental health and relationships.
Its a virtual fantasy world which drives you away from the reality of life; An Ideal Desire of Everybody
In Real Life, we want to be loved, cared and heard, that’s very much natural. So, the fantasy world of Social Media makes this imagination and dream come true, the main reason of its popularity and addiction of people towards it. Everyone on Social Media Channels is a Speaker, Motivator and Mentor.
With Social Media you can be a Mentor and Motivator within seconds. You don’t need any exceptional skills to impress people. All you need is a network of followers. In social media, quality doesn’t matter. It’s quantity that speaks. Impress people with thousands of followers, even if they are fake.
Therefore, with Social Media, its our entry to the fantasy world where relationship quality has no value, its about number game; the way it was incepted actually to capture the numbers by its creators. Once part of Digital Social Media World, appears as if we stepped into an era where god created life and Social Media recreated the quality of life we live and love, a total fantasy arcade.
In the real world we are stressed, on social media we are happy; in the real world we are sad, on social media we are excited; even to the extent that if you post how sad you’re feeling due to XYZ reason, people will start asking what you ate!
To a great extent Social Media is being exploited by Brands, Businesses and Politicians; As a User once you are Someone addicted and spending time on Social Media, towards altering or influencing your thoughts or Life, best route to human mind is via Social Media, any channel it may be.
