India Needs to Build-up Health and Wellness Awareness to Improve Quality of Life

Healthy Lifestyle has become essential priority as once it acquired by a major chunk of population; it delivers direct impacts on the quality of life contributes and country’s overall economic and social growth. India is looking forward to become a leading economy and in such a situation, focus on health of overall population and a stronger healthcare infrastructure in country is quite essential.

Along with a stronger backbone of Healthcare Infrastructure, Efficient Diagnostic Care, Pharmaceuticals, India definitely has a potential to develop a strong framework of healthcare, setting it as an example for the world by research, developments and creating consumer connect in Ayurveda, Herbal, Healthy Food Substitutes and Health or Dietary Supplements.

Still there is a very thin line in Herbal, Ayurveda, Nutraceuticals and Health or Dietary Supplement and mostly there is lack of awareness and research in these fields. Several companies and start-ups have entered into the Healthcare and Healthy Lifestyle segment, but still there is lack of research, case studies, market surveys and product development, so they are just following the success paths achieved by others. Indian consumers aged between 25 and 45 years, are quite aware on the importance of preventive healthcare.

As for new business opportunity and innovative start-ups opportunity, Healthcare still has a great scope ranging from modern world class Healthcare Infrastructure to Healthcare Diagnostics, Health Supplements and Dietary Supplements.

AspKom forays into Health Supplements and Dietary Supplements, creating formulations and herbal supplements which are effective, safe and covering broad spectrum overall health, the major challenge for now is Branding, Market Outreach and Consulting

quoted by Ashu Gaur, Business Consultant, Co-Founder, AspKom